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09 September 2010
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Next Evolution of Marketing, The: Connect with Your Customers by Marketing with Meaning
Bob Gilbreath
In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it.
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Scientific Advertising
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Categories :
Marketing
Sales
Success
Knowledge & Learning
Publisher :
Core Media Productions
Author :
Claude Hopkins
Narrator :
Internet Business Ideas
Length :
2 hours 2 minutes (Unabridged)
Download Price :
$8.99
Format :
Downloadable MP3
© 2008 Core Media Productions
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Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".
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